Before OBE formalized a marketing department, I organically stepped into a hybrid role bridging design, branding, and business communication. I became the go-to creative resource for IT and internal teams, producing visual materials that clarified our tools, aligned messaging, and elevated our department’s visibility company-wide. Over time, my role expanded to support cross-departmental initiatives and even external-facing collateral — helping the business maintain momentum while minimizing dependency on costly outside vendors.

In the years prior to OBE establishing an in-house marketing team, creative work outside of major product launches often went unaddressed. While a third-party agency managed the big campaigns, they weren’t available (or cost-effective) for the smaller but essential needs of internal communication, departmental branding, or ongoing outreach efforts.

I filled that gap.

Initially supporting IT, I created logos, UI graphics, diagrams, and training visuals to support our growing suite of internal tools and dashboards. As other departments recognized the quality and efficiency of my work, I began receiving requests across the organization — from HR and Operations to Sales and Product groups.

My work eventually extended beyond internal deliverables:

I designed and managed our email marketing graphics and templates.

I developed promotional materials for printed mailers and brochures.

I created full-scale booth graphics and signage for trade shows and industry events.

All of this was done without a formal title or team — I simply saw the need and delivered. My efforts not only improved communication clarity and visual consistency, but also saved OBE significant time and cost by providing an in-house alternative to the agency's limited scope.

• Brand-Consistent Visual Design
Maintained cohesive branding across internal and external materials, extending OBE’s visual identity into tools, docs, and presentations.

• Email Marketing Design & Execution
Designed HTML email graphics and layouts for marketing and internal campaigns, helping increase click-throughs and reader engagement.

• External Collateral Production
Created print-ready brochures, mailers, and sales sheets for use by departments across the organization.

• Trade Show & Event Graphics
Designed large-scale booth banners and promotional signage to support industry events, conferences, and regional showcases.

• Creative Leadership Across Departments
Fielded creative requests from multiple departments and acted as a solo in-house design resource, prioritizing needs and managing all design output.

• Strategic Communication Support
Built clean, accessible visuals that helped teams communicate technical processes, project value, and product positioning more effectively.