Throughout a typical year there were many different initiatives that the station either participated in or ran. Regardless of wether we were running it or simply participating in it, I was usually in charge of handling it's online presence. From developing the banners and graphics to designing the pages I handled it all. Much like the client initiatives, each station initiative was different in their own way, requiring a lot of attention to detail and adhering to very strict schedules.

Some of the initiatives that ran year after year had to be updated because of platform changes and also because sponsorship of changes.