One of my many areas of focus while at KOIN was to build various ad campaigns for multiple clients. Typically I was asked to create click through banners in various sizes including 728x90 and 300x250 IAB standards, but occasionally a client would request a full webskin takeover for our homepage. Some campaigns originated in house and were to promote our on air talent.

The creation process for each of these varied based on the client but typically we'd recieve the order a week or two before the promotional period. Generally each promotion ran for at least several days, while some ran throughout a whole year. We often had multiple campaigns running at once and a few of them, namely the webskins, had to be manually updated and switched out.